Jason Friedman

Founder and Chief Experience Officer

Jason Friedman, founder and CEO of CXFormula, LLC., helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition through the art and science of designing their “customer experience journey.”

Jason has increased his clients’ same store sales over 400%, raised over $6 Billion USD for endowments and propelled client loyalty, profits, referrals, team commitment and engagement. He was named Ernst and Young’s NJ Entrepreneur of the Year for business services and his largest company was named to the Inc. 5000 list of fastest growing companies for three consecutive years.

His past clients have ranged from Fortune 100’s to solopreneurs in industries as diverse as retail, hospitality, financial services, higher education and online services and information products, and has included major brands and institutions such as Foot Locker, Adidas, Nike, W Hotels, Universal Studios, Disney, Bank of America, Wells Fargo, Fidelity, Harvard University and Stanford University.

In 2008, Jason sold his first company for over 8-figures. He has started and successfully exited businesses in various industries including: advertising/marketing, education, food/beverage, healthcare and software/technology.

Jason’s passion for crafting exceptional customer experiences was born in entertainment. Jason’s career began working as a lighting designer/director/technician and roadie for various music groups including Carlos Vives, Juan Gabriel, Fleetwood Mac, Peter Gabriel and Rush.

Jason then worked on various theatrical productions in local and regional theatres throughout the US and traveled nationally and internationally with the Broadway tours of Jesus Christ Superstar (starring Ted Neeley), Fiddler on the Roof (starring Theodore Bikel) and La Mancha (starring Robert Goulet).

As an expert in experiential marketing, live events and brand activation, Jason works with clients via private consulting, small group workshops, live events and online training.