CXFormula Customer Experience Formula

Crafting the Ultimate Customer Experience With Jason Friedman

Crafting the Ultimate Customer Experience With Jason Friedman

Jason Friedman is the Founder and CEO of CXFormula, LLC, specializing in helping fast-growing, entrepreneurial companies gain a competitive edge through enhancing customer experiences. With a dynamic background that stretches from setting up his ventures to working with Fortune 100 brands, Jason’s expertise in business development is proven and extensive. Recognized as Ernst and Young’s New Jersey Entrepreneur of the Year in Business Services, his portfolio includes work with prestigious names like Footlocker, Adidas, Nike, W Hotels, Universal Studios, and Disney. Before diving into the world of customer experience, Jason turned a profit by creating solutions at a young age, from shoveling snow to building elevated beds for fellow college students, growing the venture into a million-dollar business.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jason Friedman, the Founder and CEO of CXFormula, LLC, to discuss his multifaceted entrepreneurial experience. They talk about Jason’s early forays into business as a youngster who capitalizes on snow shoveling, transforming it from a solo gig to a team operation and learning the staples of managing and motivating a young workforce. He also describes his ingenious idea to maximize dormitory space by building elevated beds, an endeavor that grows into a million-dollar enterprise. Jason doesn’t just reflect on the highs of entrepreneurship but also imparts valuable insights into building successful ventures through creating compelling customer experiences, the power of customization, and the efficiencies of a thoughtful business model. With a strong sense of mission and adaptability, Jason illustrates how to steer a business toward success while remaining true to one’s roots and skills.

Here’s a Glimpse of What You’ll Hear:

  • [00:45] How Jason Friedman started his entrepreneurial journey with snow shoveling
  • [11:32] The pivot from selling to leasing and the economics of recurring revenue
  • [12:28] Success through delegation: building a team that drives your business
  • [17:05] The beauty of solving problems and the concept of Making It Better
  • [23:17] The importance of storytelling and audience awareness in any business
  • [33:54] How an internship with a theater consultant shaped Jason’s career path
  • [43:56] Tips on navigating project-based business and team management
  • [41:34] Jason’s vision for his company and the steps to achieve it
  • [53:00] The pitfalls of rapid growth and how it can affect a company’s cash flow
  • [1:03:34] Understanding the challenge of business differentiation in the age of AI
  • [1:09:25] Techniques for empathizing with your customers and reducing service friction
  • [1:17:00] What are the benefits of mentorship and the influence of industry leaders?

Quotable Moments:

  • “It’s not just about creating more value; it’s about helping more people.”
  • “Building a business is about playing to win, not just playing to play.”
  • “Most of my business ideas have come out of trying to solve a problem.”
  • “Experience is the most important thing you can think about in your business. If you’re not creating an amazing experience for your customers, You’re not going to be here tomorrow.”
  • “Improving the customer experience isn’t just about service; it’s about storytelling and connection.”

“Experience is the most important thing you can think about in your business. If you’re not creating an amazing experience for your customers, You’re not going to be here tomorrow.”

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