Is Your Customer The Hero?

“We are all the hero of our own story” – a common expression often attributed to Mary McCarthy. One of the biggest mistakes companies make when it comes to creating an unforgettable customer experience is that they really don’t understand their customers wants and needs. One of the most [...]

What Business Are You In?

I’m curious how you answer this question about your business. I’ve been thinking about this very question for the past 20 years…and I’ve been in several markets. I’ve had various different Corporations and Limited Liability Companies. I’ve sold various products and services – from Audio Visual [...]

The power of one voice…

It used to be that if someone didn’t get great service, they could gripe to their friends about it. But these days, they can tell thousands, if not millions, of people about it… almost instantly… and all from the comfort of their living room...

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