CXFormula Customer Experience Formula

How To Wow Without Overwhelm

Just Between Coaches with Melinda Cohan and Jason Friedman

Jason Friedman went from literally setting the stage as a theater tech to setting the stage for better client experiences as a coach. He shares his method and map for wowing your clients without wasting their time and attention.

In this episode, we discuss:

  • The difference between constant overdelivery and strategic overdelivery
  • Understanding how to find the balance through context
  • How fear and insecurity can drive bad overdelivery
  • The value of measuring delivery in some way
  • The importance of recognizing your clients’ progress
  • Telltale signs of chronic overdelivery
  • Intention versus commitment
  • Identifying likely friction points for your clients
  • How giving too much can actually cost you clients

“The only way to compete in this world today is through the experience you create. That's what you can own — the way you do your coaching, how you help people get results, the way you make people feel.”

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