CXFormula Customer Experience Formula

THE CUSTOMER EXPERIENCE FOR NEW HARDWARE PRODUCTS

The Customer Experience for New Hardware Products

Jason Friedman serves as CEO at CXFormula, a firm dedicated to assisting entrepreneurs with elevating the customer experience. With almost 3 decades of experience, he has collaborated with a wide range of budding and established companies, achieving multiple successful business exits along the way. In today’s discussion, Jason will share the insight he has acquired into how modern inventors, startups, and small manufacturers can enhance their offerings and marketing approaches to drive organic growth. He will delve into the significance of understanding the customer journey and share strategies for ensuring customers engage with, purchase, and become passionate advocates for your innovative product.

Here are the key takeaways from the episode:

  • What is customer experience?
  • Customer experience is a key factor in scaling a new hardware startup product.
  • Customer experience results from everything you do with your brand and your product.
  • Inventors often get caught up in the features they provide but forget about the customer benefits.
  • The customer experience is all about the journey they go on with your product.
  • Refine the touch points your end customers have with your product and brand to improve their journey.
  • Try to pretend to be your customer by literally playing it out.
  • Think about method acting as an informative research process to better understand your prospective customer.
  • Look on Amazon for reviews of similar or complementary products and collect feedback on what features, or lack thereof, are frustrating people.
  • Look at Google’s suggested questions that are similar to the questions your product gets.
  • Talk to prospective customers! You will gain insight into the exact words they use to describe their wants, needs, and frustrations.
  • Craft the perfect customer testimonial. Write it out, use impactful words, and include a lot of detail. 
  • Once you have that ideal testimonial, reverse engineer the customer journey so their feedback includes all of the points you mention.
  • Why do people get stuck, and how to avoid it?
  • How do you reduce customer buying friction points?
  • If you don’t have a clear understanding of the customer experience you are providing, it will cause increasing problems.

“The only way to compete in this world today is through the experience you create. That's what you can own — the way you do your coaching, how you help people get results, the way you make people feel.”

Share:

Facebook
Twitter
Pinterest
LinkedIn

Related Podcasts

Claire Bouvier Jason Friedman Small Town Entrepreneur

The Ultimate Customer Experience with Jason Friedman

In this episode, our guest, Jason Friedman is a renowned expert in enhancing customer experiences. The conversation begins with a discussion on the true nature of customer experience, highlighting that it’s not what businesses do, but rather, the outcome of their actions, shaped by customer perception.

Kickstart The Conversation - Jason Friedman Catharine OLeary

Mastering Customer Experience for Explosive Growth with Jason Friedman

In this episode of “Kickstart the Conversation,” Catharine O’Leary and Jason Friedman delve into the crucial role of customer experience in business growth. From understanding the customer’s perspective to leveraging personalized experiences and customer success stories, they explore actionable strategies to enhance long-term relationships and fuel business success. Tune in to discover valuable insights on customer engagement, personalized marketing, and fostering memorable experiences.

Delivering Marketing Joy Kirby Hasseman Jason Friedman

Customer Experience and Why Boring is Beautiful

This time on Delivering #MarketingJoy, Jason Friedman talks about why customer experience is more important than ever, why repeat customers really drive your business, and a few mistakes that businesses can avoid when building their marketing.

Social Media

Most Popular

START WITH WOW!

Enter Your Email Address To Get 3 Simple Hacks That Will Help You Start Creating WOW moments for your prospects and customers today!

Your privacy is important to us and we will not spam you.
By signing up, you agree to receiving email communications from CXFormula, LLC.

FREE Instant Access!

CXFormula Customer Experience Formula 3 Onboarding Hacks

Enter Your Email Address To Get your FREE copy of the 3 Onboarding Hacks to Stop Refunds, Keep Customers Engaged and Help them Get AMAZING Results…

Taken directly from the playbook we used to build a business with over $150 MILLION in sales.

Your privacy is important to us and we will not spam you.
By signing up, you agree to receiving email communications from CXFormula, LLC.

STOP THESE KILLERS!

CXFormula Customer Experience Formula

Enter Your Email Address To Get your FREE copy of the 7 Customer Experience Killers that are DESTROYING your Bottom Line!

Your privacy is important to us and we will not spam you.
By signing up, you agree to receiving email communications from CXFormula, LLC.

GET THE SECRET WEAPON!

CXFormula Secret Weapon

Enter your email address below to get

“The Secret Weapon of Successful Businesses…”

delivered directly to your inbox!



 

Your privacy is important to us and we will not spam you.
By signing up, you agree to receiving email communications from CXFormula, LLC.