CXFormula Customer Experience Formula

What It Takes to Craft the Perfect Customer Experience, with Jason Friedman

Just like everybody else, your customers are on a journey. They want to discover ways to solve their problems, get answers to questions that keep them up at night, and improve their lives – personal and professional.

Now, most entrepreneurs know that. And it leads them to think that their prospects will cherish the opportunity to learn about a solution to their struggles, no matter what. To them, it seems that the only thing that matters is putting the offer in front of those potential customers.

So, if that’s the case… then why do brands keep losing business on a regular basis? Why don’t more people convert to paying customers?

The answer lies in the customer experience.

To maximize conversions and growth of your business, you need to captivate your prospects’ attention at the right time, with the right things. The fact is, when your customers encounter an offer for the first time, they don’t see it as some sort of serendipitous, just-in-time answer to their prayers.

In fact, to them it’s just the opposite – an unwelcome interruption in their day! Just another company, trying to sell them something. Ugh!

Fortunately, there is a way to be welcomed by your potential customers, as opposed to attracting their anger, or (even worse) being ignored by them.

Your brand needs to invest the time and effort in crafting an impeccable customer experience. If you succeed in forging a strong bond with your potential customers, they will see you as something more than “just another company”.

And to achieve that, you need to make sure they enjoy every interaction with your business!

That’s why we think you will enjoy today’s Get Genius podcast! This week, we have a special guest, who lives and breathes customer experience. He helps fast-growing companies gain an unfair competitive advantage by designing terrific customer journeys.

This week’s guest is the one and only Jason Friedman, Founder and CEO of CXFormula! And he is ready to share what he knows about wooing your customers faster and better.

Here’s a bit of background on Jason – and we’re barely scratching the surface here!

  • Jason started out in theater, of all places. He credits his experience in the arts as the main reason he became so brilliant at crafting great customer experiences.

  • For his work, Jason was named Ernst & Young’s NJ Entrepreneur of the year for business services. His largest company was also featured on the Inc. 5000 list of fastest-growing companies for 3 years in a row.

  • He has worked with remarkable brands like Adidas, Nike, Bank of America, institutions like Stanford University and Harvard. Jason’s clients include Fortune 100 companies in industries as diverse as retail, hospitality, financial services, online services, and info products.

Jason knows more than anybody about what it takes to unlock incredible profit potential and business growth by creating the best customer experience for your market. In this week’s interview, you can learn his hard-won insights on the topic, and get an amazing freebie in the process (check out the show notes below). Enjoy!

Here’s what you will learn:

Introducing Jason Friedman [00:30]

The story of how Jason went from theater to marketing [03:01]

Understanding storytelling, and its potential for marketing [07:10]

How to truly understand what your target market cares about [14:02]

The essentials of crafting your customer experience [23:40]

Keeping a consistent vision to build trust with your customers [28:50]

Your loyal customers [31:45]

How to do the unexpected, and turn it to your business advantage [39:05]

Resources from Jason:

Special gift for Get Genius listeners



Related Podcasts

Claire Bouvier Jason Friedman Small Town Entrepreneur

The Ultimate Customer Experience with Jason Friedman

In this episode, our guest, Jason Friedman is a renowned expert in enhancing customer experiences. The conversation begins with a discussion on the true nature of customer experience, highlighting that it’s not what businesses do, but rather, the outcome of their actions, shaped by customer perception.

Kickstart The Conversation - Jason Friedman Catharine OLeary

Mastering Customer Experience for Explosive Growth with Jason Friedman

In this episode of “Kickstart the Conversation,” Catharine O’Leary and Jason Friedman delve into the crucial role of customer experience in business growth. From understanding the customer’s perspective to leveraging personalized experiences and customer success stories, they explore actionable strategies to enhance long-term relationships and fuel business success. Tune in to discover valuable insights on customer engagement, personalized marketing, and fostering memorable experiences.

Delivering Marketing Joy Kirby Hasseman Jason Friedman

Customer Experience and Why Boring is Beautiful

This time on Delivering #MarketingJoy, Jason Friedman talks about why customer experience is more important than ever, why repeat customers really drive your business, and a few mistakes that businesses can avoid when building their marketing.

Social Media

Most Popular


Enter Your Email Address To Get 3 Simple Hacks That Will Help You Start Creating WOW moments for your prospects and customers today!

Your privacy is important to us and we will not spam you.
By signing up, you agree to receiving email communications from CXFormula, LLC.

FREE Instant Access!

CXFormula Customer Experience Formula 3 Onboarding Hacks

Enter Your Email Address To Get your FREE copy of the 3 Onboarding Hacks to Stop Refunds, Keep Customers Engaged and Help them Get AMAZING Results…

Taken directly from the playbook we used to build a business with over $150 MILLION in sales.

Your privacy is important to us and we will not spam you.
By signing up, you agree to receiving email communications from CXFormula, LLC.


CXFormula Customer Experience Formula

Enter Your Email Address To Get your FREE copy of the 7 Customer Experience Killers that are DESTROYING your Bottom Line!

Your privacy is important to us and we will not spam you.
By signing up, you agree to receiving email communications from CXFormula, LLC.


CXFormula Secret Weapon

Enter your email address below to get

“The Secret Weapon of Successful Businesses…”

delivered directly to your inbox!


Your privacy is important to us and we will not spam you.
By signing up, you agree to receiving email communications from CXFormula, LLC.